Thursday, 7 April 2011

Irish Distillers (Pernod Ricard) Strike Gold at San Francisco World Spirit Competition 2011

Irish Distillers Pernod Ricard is celebrating the success of its premium whiskey portfolio after achieving four Double Gold and one Gold medal at the internationally renowned San Francisco World Spirit Competition (SFWSC) 2011.

Jameson Rarest Vintage Reserve, the most luxurious whiskey in the Jameson family, picked up a Double Gold in the Blended Irish Whiskey category, while Jameson 12 Year Old Special Reserve won Gold.

Redbreast, the highly acclaimed single pot still whiskey also created at the Midleton Distillery, Co. Cork, won Double Gold for both its 12 Year Old and 15 Year Old expressions.
Powers 12 Year Old, the premium edition of Powers Gold Label, one of Ireland’s favourite whiskeys, also picked up a Double Gold medal.

Speaking about the company’s success, CEO and Chairman of Irish Distillers Pernod Ricard, Alex Ricard says: “To achieve five top awards at this prestigious competition is a huge honour and testament to the skill and dedication of our master distillers at the Midleton Distillery. As owners of Jameson, the world’s leading Irish whiskey, we are continuing to invest in this fast-growing category and these awards will only help to build further consumer advocacy around the world."

A record number of entries were submitted to the 11th annual SFWSC with 1106 products from 61 countries. Entries were evaluated by a panel of 33 industry heavyweight judges including experts from noted restaurants, well-known spirits journalists, spirits buyers, and spirits consultants. Judging was based on a blind, consensual procedure ensuring competitive integrity, making the competition one of the most reputable and recognised competition in the spirits industry.

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